First post of the year, yeah! In february. Sorry, I'll try to update TCA more regularly :)
It's not the first time I talk about Katy Perry on the blog, it's actually the third time, and in this post I would like to share a commercial for the cosmetics brand Covergirl, starring with Katy Perry.
It's true that in commercials the idea is to persuade people to buy a product. Brands only have a few seconds for the audience to see them, so they try to make it as much creative as possible.
In the commercial below we see a mix of color/b&w shots mixed with 3D elements, making this video very interesting to see. I really liked the sharpness of all shots, and the use of the red color, (it's obviously my fav color). The jingle was stuck in my head for a few days, but thankfully that's over now!
EDIT: I found the original song (it was not too difficult), the original song is "Pump up the jam", by a Belgian music project called Technotronic. This song is from 1989!
Listen to it on Youtube. Attention, the video is kind of psychedelic.
Try to count all shots in the commercial, including the CG ones!
It's not the first time I talk about Katy Perry on the blog, it's actually the third time, and in this post I would like to share a commercial for the cosmetics brand Covergirl, starring with Katy Perry.
It's true that in commercials the idea is to persuade people to buy a product. Brands only have a few seconds for the audience to see them, so they try to make it as much creative as possible.
In the commercial below we see a mix of color/b&w shots mixed with 3D elements, making this video very interesting to see. I really liked the sharpness of all shots, and the use of the red color, (it's obviously my fav color). The jingle was stuck in my head for a few days, but thankfully that's over now!
EDIT: I found the original song (it was not too difficult), the original song is "Pump up the jam", by a Belgian music project called Technotronic. This song is from 1989!
Listen to it on Youtube. Attention, the video is kind of psychedelic.
Try to count all shots in the commercial, including the CG ones!
And since I'm talking about commercials with fast shots, here's another one with Katy for the same brand. As the time this post is being published, this video is making 1 year since it was uploaded to Youtube! Happy B-day, video.
It may sound crazy, but I like to watch commercials. I learned to like them, 'cause I was born in an age where we didn't have TV boxes that could rewind or fastforwad in time, or play a program broadcasted in one of the past 7 days. What fascinates me is how brands can tell a touching story in a brief moment, enchanting the audience with their message and promoting their product. That happens a lot in Coca Cola commercials, like the one below.
Ohhh, romantic.
Well, if you're interested in seeing more Covergirl commercials, check their playlist!
That's it for today, BUT stay tunned because next saturday, 6th of February, the Swedish TV music contest Melodifestivalen will start again. The next posts will be related to the show, just like last year!
And in less than an hour the Spanish national final to select their representant for ESC will start too on TVE!
Byeee
Pedro
Well, if you're interested in seeing more Covergirl commercials, check their playlist!
That's it for today, BUT stay tunned because next saturday, 6th of February, the Swedish TV music contest Melodifestivalen will start again. The next posts will be related to the show, just like last year!
And in less than an hour the Spanish national final to select their representant for ESC will start too on TVE!
Byeee
Pedro
