It's not the first time I talk about Katy Perry on the blog, it's actually the third time, and in this post I would like to share a commercial for the cosmetics brand Covergirl, starring with Katy Perry.
It's true that in commercials the idea is to persuade people to buy a product. Brands only have a few seconds for the audience to see them, so they try to make it as much creative as possible.
In the commercial below we see a mix of color/b&w shots mixed with 3D elements, making this video very interesting to see. I really liked the sharpness of all shots, and the use of the red color, (it's obviously my fav color). The jingle was stuck in my head for a few days, but thankfully that's over now!
EDIT: I found the original song (it was not too difficult), the original song is "Pump up the jam", by a Belgian music project called Technotronic. This song is from 1989!
Listen to it on Youtube. Attention, the video is kind of psychedelic.
Try to count all shots in the commercial, including the CG ones!
Well, if you're interested in seeing more Covergirl commercials, check their playlist!
That's it for today, BUT stay tunned because next saturday, 6th of February, the Swedish TV music contest Melodifestivalen will start again. The next posts will be related to the show, just like last year!
And in less than an hour the Spanish national final to select their representant for ESC will start too on TVE!