With every interactive cinema/video project, there's always stuff you never see because of your own decisions when choosing what is going to happen next, the same happens when you play a videogame.
The video below is the non interactive version of Carly Rae's music video.
Will you run away with her??
Pharrell William's did something similar with the song "Happy" (yes that song from the Despicable Me 2 movie). There is this 24 hour music video of "Happy" in a constant loop.
The interactive aspect is that when you enter the http://24hoursofhappy.com site, the song starts around the same time as your current location, and you can also drag the timeline to explore any other time of the day. I can't embed the experience on the blog, so click here to watch. The making of it's below, here on the blog.