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If you are (or were) a fan of Disney's TV series from the beginning of the century, you may remember the lead actress of the show Lizzie McGuire (2001) - Hilary Duff.
I wanted to talk about this song, and more specifically about it's music video, because as soon as I started to watch it I realized I was being a victim of marketing. I'm used to see small product placements every now and then on some music videos (like making a close up shot of awatch or showing a new smartphone), but I've never seen such a thing of this size!
In case you haven't seen the video yet, I'm talking about this one (if it's not available on the player below click here to see on Youtube):
The video also features "hidden cameras" on some dates that Hilary set up by using the app.
Between those images there's only a few REAL music video shots with close ups of Hilary singing and also some dance sequences. The clothing and dance moves are not bad at all, but I think the "square sets" needed to have something extra. An old TV and some plants are not enough. This is not a good video because it is excessively promoting that app. I wish the video was better, because this song is a good candidate to become summer's hit of 2015, sadly that video is just not helping...
...but WAIT! Fans have been "heard" and apparently Hilary released the non commercial "Fan Demanded Version". Never heard of something like that, but you obviously know that they thank ahead and prepared an " ad clean" version because the record label already knew that fans would get angry if the video of the song was the one with the excessive commercial.
They released an alternative version (video is below). If you can't see it on the blog click to see directly on YouTube.
Taking my opinion only on the "Fan Demanded Version" or whatever, I really like the video because all the shots have movement with the dancers and the singer dancing, and I like the cuts between the images because the images look similar and the background is the main spot where we see a big change. Although there's a lot of cuts I think they were made at the best moments (by matching the beats of the sound).
I like the lighting, specially the black light, which makes her hair (or wig, we never know) and her clothes having a purple glow in some shots.
The close ups are nice and the reflections on the eyes are spectacular. It's clear that there's a main spotlight and a bouncing board or a softbox on the floor.
The only thing I would complaint is that I don't like the eyelashes-glued-together-look. I'm not a make-up artist, so I can't talk too much about that...
Take a look at some of the close up images below!
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Post written by Pedro